Privacy Policy

Who we are

Rybeda Group is responsible for collecting and processing your personal data.

If you have any questions about this policy or how your data is handled, contact:

Dan Reekie

Sales Director
dan@rybeda.com

 

What information we collect

We collect and process the following information when you interact with us:

• Contact name
• Company name
• Email address
• Telephone number
• Company address
• Business energy supplier
• Contract information including start date
• Energy usage and spend data
• Any additional information you provide as part of an enquiry or service request

 

How we collect your information

We collect most of this information directly from you when you:

• Complete a form on our website or via ScoreApp
• Request a quote, energy review, or comparison
• Subscribe to our newsletter
• Contact us by email, phone, or other channels

We may also collect limited data through cookies and tracking technologies where you have given consent.

 

Why we use your information

1. To respond to your enquiry or deliver services

We use your data to:

• Respond to your enquiry
• Provide quotes, comparisons, and recommendations
• Deliver the services you have requested

Lawful basis: Legitimate interest or contract

 

2. To send marketing communications (only where you have opted in)

If you have given clear consent, we may contact you with:

• Updates and insights
• Relevant services or offers
• Industry news and guidance

Lawful basis: Consent

You can withdraw your consent at any time.

 

3. To improve our website and services

We may use data to:

• Understand how visitors use our website
• Improve performance and user experience
• Measure the effectiveness of marketing activity

This will only take place where appropriate consent has been given for non-essential tracking.

 

How we handle consent

• We use active opt-in only. No pre-ticked boxes or implied consent
• Consent is recorded, including when and how it was given
• Consent is separated by purpose, such as enquiry handling and marketing
• You can withdraw consent at any time
• If you opt out, your data will no longer be used for marketing or tracking going forward
• This includes consent for email communications, analytics, and advertising where applicable

 

Website tracking, cookies and analytics

We use cookies and similar technologies to understand how visitors use our website and to improve performance.

 

What we use

We may use:

• Google Analytics to measure website traffic and behaviour
• Advertising platforms such as Meta and Google Ads to measure campaign performance and deliver relevant advertising where consent is given
• ScoreApp to collect and process responses submitted through our online forms and assessments

 

How this affects you

• Non-essential tracking such as analytics and advertising will only be activated after you give clear consent
• If you choose not to accept tracking, your data will not be used for analytics or advertising
• If you withdraw consent, tracking linked to your activity will stop moving forward

 

ScoreApp and form data

When you complete a form or assessment:

• Your responses are securely processed via ScoreApp
• Your data is used only for the purposes explained at the point of submission
• Your responses may be used to generate insights, results, or recommendations based on your answers
• Your data will only be used for marketing if you have explicitly opted in

 

Advertising and remarketing

Where consent has been given, we may:

• Measure the effectiveness of our advertising
• Show relevant adverts based on your interaction with our website

We do not use your data for advertising if you have not opted in to tracking.

 

Managing your preferences

You can:

• Accept or reject non-essential cookies when you first visit our website
• Update your preferences at any time through our cookie settings

 

Who we share your data with

We do not sell or trade your data.

We may share your information with trusted third parties where necessary to deliver our services, including:

• Energy suppliers and partners
• CRM and email systems
• Analytics platforms
• Website and form providers including ScoreApp

All third parties are required to handle your data in line with UK data protection laws.

 

How we store your information

Your data is stored securely using appropriate technical and organisational measures.

We retain your data only for as long as necessary to:

• Fulfil the purpose it was collected for
• Meet legal, accounting, or regulatory requirements

 

Your data protection rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data
• Restrict how your data is used
• Object to processing
• Request transfer of your data

To exercise any of these rights, contact:
dan@rybeda.com

We will respond within one month.

 

Complaints

If you have concerns about how we use your data, contact us at:
dan@rybeda.com

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://www.ico.org.uk

 

ICO registration

Rybeda Group is registered with the Information Commissioner’s Office.
Registration number: ZB646453